Digital Marketing Course

Course Information

  • Course Title : Digital Enhancing Business Potential Through Digital Marketing Course
  • Type of Course: Technical or non-technical
  • Type of Training: Classroom
  • Skill Focus Area: Website Training, Introduction WordPress and Divi (plugin), Website tools and design , Information and E-Commerce Website, Graphic Design
    – Focus on Photoshop tools
    – Editing Posters and Images
    – Video Editing using Microsoft PowerPoint
    – Photography using a Smartphone
  •  Online Business
    – Improves confident level
    – How to setup Business
    – Marketing tools
    – Copywriting
  • Duration (Days) : 11 Days / 110 hours.
  • Level of Certification : DIGITAL MARKETING COURSE (DMC)
  • Certification Body

This Course is in collaboration with School Of Computing (SOC) University Utara Malaysia Sintok (UUM).UUM is an institution of higher learning and a body incorporated in Malaysia under the Universiti Utara Malaysia (Incorporation) Order 1984 and under the Universities and University Colleges Act 1971, whose address is at 06010 UUM Sintok, Kedah Darul Aman and shall include its lawful representatives and permitted assigns of the second part in this collaboration.

We have Mou With UUM on 14th August 2020, which means the UUM logo will be included in the certificate. Here we attach our Mou with UUM as reference

Module

BIZ ONLINE (DAY 0 )
Module 1 : Introduction & Ice breaking

BIZ ONLINE (DAY 1 & DAY 2)
Module 2 : Assessment – Self Potential
• Get to know yourself
• Big Why in Life
• Goals
• Business Plan
• Skills

Module 3 : Understanding Your Business
• Product Strength
• Why Customers Want To Buy
• Target
• How To Compete And Who Your Competitors Are
• Process of Selling
• Redesign product plan

Module 4 : How to Choose Business
• Profit Margin
• Low Competition
• Interest
• Low Capital
• Repeat Customers

Module 5 : New Way in Business
• Things to Avoid
• Things to Do

Module 6 : Copy-writing
• Create effective copy-writing

Module 7 : Practical & Question & Answer
Module 8 : Facebook Marketing
• Create Facebook /page
• Picture Resolution
• Fb Ads
• Copy writing on Facebook
• Marketplace

Module 9 : Instagram
• Instagram for business
• Link Instagram to Fb
• Instagram Ad

PRODUCT PHOTOGRAPHY VIA SMARTPHONE (DAY 3)
Module 1: Build Your Set
• Place Setup
• Lighting Setup
• Accessories Setup

Module 2 : Choosing The Right Photo Editing Apps
• Snapseed
• Adobe Lightroom

Module 3 : Tips & Trick of Smartphone Photography

Module 4 : Product Shooting

Module 5 : Practical & Q&A

DESIGNING VIA ADOBE PHOTOSHOP (DAY 4)

Module 1: Getting Started & Interface Layout
• What is Photoshop
• Layout Setup
• Artwork Setup

Module 2: Introduction to Palettes & Toolbox
• Layers
• Tools Function

Module 3: Basic Image Editing
• Image Adjustment
• Colors & Effects
• Etc

Module 4: Basic Material Design
• Choosing Layout for Poster & Flyers
• Design Tools

Module 5: Create Sample Marketing Material
• Design Practical

VIDEO MARKETING VIA MICROSOFT POWER POINT (DAY 5)

Module 1 : Microsoft Power Point Tools
• Home
• Transition
• Format
• Animation
• Selection pane
• Remove background

Module 2 : Creating Presentation
• Open canvas stage
• Import Picture
• Import Video
• Import Audio

Module 3 : Create Animation

Module 4 : Convert as Video format

WEBSITE DEVELOPMENT (DAY 6, DAY 7, DAY 8 & DAY 9)

Module 1 : Website Content
• About Us (Business Background)
• Services / Product
• Why Us
• Galleries

Module 2 : Introduction
• Domain
• Hosting
• Cpanel
• CMS : Content Management System

Module 3 : What is Wp
• WordPress
• Installation
• Add email account

Module 4 : Practical
• Write Up Website Content
• Questions & Answers

Module 5 : WordPress Selection
• Choose Template
• Pictures resolution on website

Module 6 : Create Page
• Editing page
• Copy-writing
• Page tools
• Menu

Module 7 : What is Divi ?
• Divi Setting
• Module setting

Module 8 : Blog
• Benefits
• Copy-writing
Practical / Questions & Answers

Module 9 : Setting
• Wp Theme Customize
• Navigation

Module 10 : Plugin
• Metaslider
• Duplicate page
• Gallery

Module 11 : Practical
• Questions & Answers

Module 12 : Create Link
• Social Media (Facebook , Instagram, Twitter, Youtube, LinkedIn etc
• Button Link

Module 13 : Google Setting
• Google Business
• SEO
• Maps
• Google Analytic
• FB pixel

DIGITAL SHOP VIA KEDAIWEB (DAY 10)

Module 1: Account registration & shop setup
• Account setting & details
• Choosing a design

Module 2 : Rearrange product & details
• Add product
• Edit product details

Module 3 : Payment Gateway Integration

Module 4 : Manage order & shipping

DIGITAL SHOP VIA SHOPEE (DAY 10)

Module 1: Account registration & shop setup
• Account setting & details

Module 2 : Add product & details
• Add product
• Edit product details

Module 3 : Manage order & shipping

Module 4 : Payment release & seller wallet
• How to get payment

(Day 11)

Website Review &
Certificate giving ceremony

Prerequisite of Course

  • Applicants must be 18 – 40 years old.
  • Applicants in run on own business and willing to have own website.
  • Applicants must attend the Course for 11 days continuously.
  • Participants must stay at the Training site throughout the course.
    Meals are also available.
  • Participants will receive a course allowance.

 

Required Documents

  • Resume
  • School Leaving Certificate.
  • SPM / STPM certificate.
  • Diploma / Degree and Transcript
  • Passport Size Picture.
Registration Course Date will be informed later.

Kindly complete the form

 

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