Digital Marketing Course
Why This Course?
This Course is in collaboration with School Of Computing (SOC) University Utara Malaysia Sintok (UUM).UUM is an institution of higher learning and a body incorporated in Malaysia under the Universiti Utara Malaysia (Incorporation) Order 1984 and under the Universities and University Colleges Act 1971, whose address is at 06010 UUM Sintok, Kedah Darul Aman and shall include its lawful representatives and permitted assigns of the second part in this collaboration.
We have Mou With UUM on 14th August 2020, which means the UUM logo will be included in the certificate. Here we attach our Mou with UUM as reference
Learning Outcomes
1. Website Training, Introduction WordPress and Divi (plugin), Website tools and design , Information and E-Commerce Website, Graphic Design
- Focus on Photoshop tools
- Editing Posters and Images
- Video Editing using Microsoft PowerPoint
- Photography using a Smartphone
2. Online Business
- Improves confident level
- How to setup Business
- Marketing tools
- Copywriting
Objective
- Enhance the capability of business owner on digital marketing the strategy and tactical of marketing.
- Enhancing Business Potential Through Digital Marketing Course
Content of Module
BIZ ONLINE (DAY 0 )
Module 1 : Introduction & Ice breaking
BIZ ONLINE (DAY 1 & DAY 2)
Module 2 : Assessment – Self Potential
- Get to know yourself
- Big Why in Life
- Goals
- Business Plan
- Skills
Module 3 : Understanding Your Business
- Product Strength
- Why Customers Want To Buy
- Target
- How To Compete And Who Your Competitors Are
- Process of Selling
- Redesign product plan
Module 4 : How to Choose Business
- Profit Margin
- Low Competition
- Interest
- Low Capital
- Repeat Customers
Module 5 : New Way in Business
- Things to Avoid
- Things to Do
Module 6 : Copy-writing
- Create effective copy-writing
Module 7 : Practical & Question & Answer
Module 8 : Facebook Marketing
- Create Facebook /page
- Picture Resolution
- Fb Ads
- Copy writing on Facebook
- Marketplace
Module 9 : Instagram
- Instagram for business
- Link Instagram to Fb
- Instagram Ad
PRODUCT PHOTOGRAPHY VIA SMARTPHONE (DAY 3)
Module 1: Build Your Set
- Place Setup
- Lighting Setup
- Accessories Setup
Module 2 : Choosing The Right Photo Editing Apps
- Snapseed
- Adobe Lightroom
Module 3 : Tips & Trick of Smartphone Photography
Module 4 : Product Shooting
Module 5 : Practical & Q&A
DESIGNING VIA ADOBE PHOTOSHOP (DAY 4)
Module 1: Getting Started & Interface Layout
- What is Photoshop
- Layout Setup
- Artwork Setup
Module 2: Introduction to Palettes & Toolbox
- Layers
- Tools Function
Module 3: Basic Image Editing
- Image Adjustment
- Colors & Effects
- Etc
Module 4: Basic Material Design
- Choosing Layout for Poster & Flyers
- Design Tools
Module 5: Create Sample Marketing Material
- Design Practical
VIDEO MARKETING VIA MICROSOFT POWER POINT (DAY 5)
Module 1 : Microsoft Power Point Tools
- Home
- Transition
- Format
- Animation
- Selection pane
- Remove background
Module 2 : Creating Presentation
- Open canvas stage
- Import Picture
- Import Video
- Import Audio
Module 3 : Create Animation
Module 4 : Convert as Video format
WEBSITE DEVELOPMENT (DAY 6, DAY 7, DAY 8 & DAY 9)
Module 1 : Website Content
- About Us (Business Background)
- Services / Product
- Why Us
- Galleries
Module 2 : Introduction
- Domain
- Hosting
- Cpanel
- CMS : Content Management System
Module 3 : What is Wp
- WordPress
- Installation
- Add email account
Module 4 : Practical
- Write Up Website Content
- Questions & Answers
Module 5 : WordPress Selection
- Choose Template
- Pictures resolution on website
Module 6 : Create Page
- Editing page
- Copy-writing
- Page tools
- Menu
Module 7 : What is Divi ?
- Divi Setting
- Module setting
Module 8 : Blog
- Benefits
- Copy-writing
Practical / Questions & Answers
Module 9 : Setting
- Wp Theme Customize
- Navigation
Module 10 : Plugin
- Metaslider
- Duplicate page
- Gallery
Module 11 : Practical
- Questions & Answers
Module 12 : Create Link
- Social Media (Facebook , Instagram, Twitter, Youtube, LinkedIn etc
- Button Link
Module 13 : Google Setting
- Google Business
- SEO
- Maps
- Google Analytic
- FB pixel
DIGITAL SHOP VIA KEDAIWEB (DAY 10)
Module 1: Account registration & shop setup
- Account setting & details
- Choosing a design
Module 2 : Rearrange product & details
- Add product
- Edit product details
Module 3 : Payment Gateway Integration
Module 4 : Manage order & shipping
DIGITAL SHOP VIA SHOPEE (DAY 10)
Module 1: Account registration & shop setup
- Account setting & details
Module 2 : Add product & details
- Add product
- Edit product details
Module 3 : Manage order & shipping
Module 4 : Payment release & seller wallet
- How to get payment
(Day 11)
Website Review &
Certificate giving ceremony
Lets Encourage your talent to enhance the productivity!
